Design DNA

What is Design DNA?

Design DNA is a new project that Light Collective have created in conjunction with partners ArchLIGHT Summit and The Lighting Exchange.

It’s the ‘baby’ of the International Family Tree and an opportunity to find out your own unique professional DNA signature. Our professional DNA is something that either makes us stand out from the crowd or helps us identify those that we have most in common with. Looking at experience, location, professional memberships, educational backgrounds and networks enable us to identify our differences and commonalities. Look out for #DesignDNA on social media.

See our examples below - yes - Martin is cleverer and more popular than Sharon but she has a more creative background… :-)

How do I get involved?

Submit your data here to input into the Design DNA database.

Results are available here and were also live at the ArchLIGHT Summit. People are able to compare their DNA, find matches and network together at the show in Dallas in September 2021.

Our partner ArchLIGHT Summit

ArchLIGHT Summit is a new commercial and architectural lighting event dedicated to delivering a dynamic, interactive, inclusive and collaborative experience for lighting designers and specifiers, interior designers and architects held at the Dallas Market Center.

showcases new products from leading commercial brands reflecting the latest technologies and trends, combined with a full schedule of timely and accredited sessions addressing lighting application solutions, personal development, business optimisation, and diversity and inclusion, as well as hands-on learning opportunities and unique interactive platforms.

Our partner The Lighting Exchange

The Lighting Exchange is an industry-standard b2b communications platform that supports the advancement of lighting through communication, design, and technology. Experience the power of a connected lighting community.

Also at the show

The Design DNA project was the inspiration for the creation of a light based installation using product from LIGEO.